Scanning my subjects on my 2nd term in UST Senior High, I’ve seen three letters: the M-I-L. It eventually led me to excitement because of I knew that this was all about filming and all. But suddenly asked myself, was it all about the camera or the script?
On the second of day of our classes, Media Information Literacy (MIL) was introduced to us by our teacher. And by that, I’ve learned different concepts behind this subject. One is that being literate is not only the person that is able to read and write but these are the persons that is capable of solving problems and is a critical thinker. Through the word “media” we can say that it somehow connects to communication and even technology. Media has three main types: Mass Media, Traditional Media, and New Media.
Mass Media- refers to a communication channel that’s purpose is to reach a wide range of audience. Examples are television, radio, books, or even the internet.
Mass media can also be classified according to ownership which are indicated below:
- Mainstream Media are those managed by large companies like ABS-CBN or Cartoon Network.
- Independent Media are those operated by independent film makers.
- Alternative Media are the small media groups (journalism) that do not have space in mainstream media.
- State-owned Media are those funded by the government.
Traditional Media– which have been developed before the birth of the internet and are of three types: print, broadcast, and film.
New Media– anything that is included in the internet: youtube, facebook, google, etc.
Media Literacy is the ability to analyze, access, and to create media. Through this, we can know how important media is to the society. We can be able to be skilled in exposing to different types of media which is a key for the whole country or even the world’s development.
Technology Literacy is the capacity of an individual to get pertinent informations and uses technology (phone, internet, computer) to evaluate or even comprehend the information. Through our engagement in higher forms of technology, we are able to be efficient and more accurate to communicate from the different parts of the world.
Information Literacy is the expertise of an individual to recognize when information is needed and how we can use it effectively. And the most common importance of media is that it highly influences its audience using different mediums of discerning information which allows them to be more crucial and competent in applying the sense of what they’re learning on their daily lives.
Through learning the 1st chapter of Media Information Literacy, I’ve also learned the characteristics that composes a media. One is that creating contents of a media requires a careful listing of what is conveyed to the mass. Second is that media industry is most of a business like GMA and ABS-CBN. Third is that media can be interpreted in many ways based on the audience’s life experience. Fourth is that media can be social or political. What is happening on today’s community can be seen through media. We just have to be critic in interpreting the hidden message of a particular media. And last but not the least, media uses aesthetics depending on the preference of the people behind the making.
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